Pearywinkle is Transforming the Design World.

Who are we? Pearywinkle is a design agency in Hollywood, California created by a web developer and a graphic designer. We started Pearywinkle to give businesses and people an alternative for their web development and graphic design needs by providing superior quality work with a quick turn around time, friendly support, affordable prices and did […]

Who are we?

Pearywinkle is a design agency in Hollywood, California created by a web developer and a graphic designer. We started Pearywinkle to give businesses and people an alternative for their web development and graphic design needs by providing superior quality work with a quick turn around time, friendly support, affordable prices and did we mention that we are an environmentally conscious company? 10% of pearywinkle’s profits go into environmental conservation work. (more…)

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The Importance (and Difference) of Branding & Graphic Design

People are busy. Nobody is really looking for something “new”, or more to do. So, how do you make something that’s compelling enough that they’d want to make a change in their lives to try? The answer is: from the beginning, you find a way to engineer trust into transactions. So how does that happen? […]

People are busy.

Nobody is really looking for something “new”, or more to do. So, how do you make something that’s compelling enough that they’d want to make a change in their lives to try?

The answer is: from the beginning, you find a way to engineer trust into transactions. So how does that happen? Through great graphic design and smart branding, of course.

People choose brands in the same way they choose their friends. It’s a gut feeling you get about a product, service or company. It’s communal, personal and emotional. It makes you feel something. To clear things up, the first thing you might be thinking about is a company’s logo. This is NOT A BRAND, people! It’s a logo – deriving from the word “Logos” which in Greek means “Word”. A trademark is not the brand itself. It’s merely a symbol that represents it.

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